Paid Search Marketing or Pay Per Click (PPC) Advertising
Paid Search Marketing - also called Pay Per Click (PPC) - instantly makes your website visible to those people searching online for the products & services you offer - and that could be thousands every day!
When people search online they will type a specific phrase into a search engine, the most popular engine being Google in the UK. When the search returns are displayed on the screen the pay per click adverts are shown either above the organic - or natural - rankings (they will appear here in a slightly shaded box ) or down the right hand side of the page. The words "Sponsored Links" wil be displayed above these adverts to show that they are paid for search returns. The Search Engines will not charge you for simply displaying these adverts, but if your advert is then selected - or "clicked" – taking the searcher to your website - then you will incur a charge, hence the phrase ‘Pay per Click’.
Pay per Click delivers value when used correctly:
Some ofthe key benefits of a Pay Per Click or paid search marketing campaign are:
- You have full control of the campaign, for instance; how much you spend, what keywords/phrases you target, what adverts are displayed, how often and where
- Your campaign will become effective as soon as you want it to. Within hours of the campaign starting, your adverts can be appearing to potential customers on the first page of Google and other search engines. (Using the alternative Search Marketing technique of SEO (Search Engine Marketing) it could be weeks or even months before you achieve such a prominent position. PPC therefore can deliver maximum impact on time sensitive promotions or sales campaigns. PPC is also a very good way of launching a new website or service into the marketplace.
- Comprehensive statistics covering all aspects of your campaign will be available 24 hrs a day. This enables you or us to monitor and manage the campaign in minute detail thus ensuring that your marketing spend is made as effective and rewarding as possible.
Digital Trading Creative has the experience and expertise to develop highly effective Pay Per Click strategies for your business. We will work with you to create exactly the right campaigns to reach your target audiences and to deliver real results thus ensuring you achieve the maximum return on investment.
Do be aware though, that driving prospective customers to your website via a successful PPC campaign is one thing – but making them stay on your site and take the right actions while they are there - e.g. buy something, subscribing etc. - is another challenge altogether. Don’t worry though! Digital Trading Creative can help you with this element too. Just call us now on 0845 201 1671 or use our Contact Us form or e-mail steve@digitaltradingcreative.co.uk We would be delighted to hear from you.