Why you cannot ignore Search Engine Optimisation (SEO) if you want to increase your website traffic.

Over 80% of website visits start with an Internet Search placed via a Search Engine.

Every day literally hundreds of millions of searches are carried out through search engines like Google, Yahoo and MSN, and this number is increasing - every day the number of websites on the Internet also grows dramatically.

When your target audience is searching for the products or services that your business offers, how do you ensure that they find your website and not your competitors?  If your website is not easily found via a search engine then you are most definitely missing out on a major opportunity to increase your website traffic. This is where Digital Trading Creative (Swindon) Ltd can help. (If you are a business operating in a local area you should follow this link to see how you can significantly increase your local search traffic and gain conversions).

So what is Search Engine Optimisation (SEO)?

Search engine optimisation (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e. the earlier it comes in the search results list), the more traffic or visitors it will receive from the search engine. SEO can also target different kinds of Internet search, including image search, local search, and industry-specific vertical search engines thereby pushing traffic to your website from a range of different places.

As an Internet marketing strategy, Search Engine Optimisation - SEO - considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. But equally as important is focussing on offsite factors, such as the number and relevance (quality) of links coming into the website amongst other things.

Getting these elements right will considerably increase your share of website traffic.

Why use Digital Trading Creative (Swindon) Ltd. for your SEO campaign?

Digital Trading Creative, based in Swindon, have a track record in providing successful Search Engine Optimisation programs for a wide range of clients in many diverse industries. Try searching for "Kitchen Designers in Berkshire" and see where our client Thatcham Kitchens appears.  See also how many pages we are competing with - more than 165,000 in Google.
Have a look for "power plates in Bristol" and our client Good Vibrations will appear on the first page of Google beating 135,000 other sites. (In case you were wondering - Power Plates are popular exercise machines used for body toning and conditioning and are now available in many gyms and health studios).

Or try searching Google for  "healthy joints and glucosamine" or "glucosamine products" and you should see our client's website (called Love Your Joints) on the first page - ahead of more than 66,000 other pages/sites. 

Don't be foooled - SEO takes time...but the increased website visitor traffic is worth it.

There are many individuals and companies around who claim they can deliver Search Engine Optimisation quickly, cheaply and with guaranteed results. Our advice is to steer clear of anyone who offers to guarantee to get your website onto page one of Google - or any other search engine using SEO. Sadly some people and organisations offering SEO services will use "unethical" techniques to try and fool the search engines into giving your website a higher ranking. If the search engines discover that unethical or "Black Hat SEO" practices have been used on your website, then your website could end up being blacklisted - and then it won't be seen by anybody!

Our Approach to Search Engine Optimisation delivers increased website traffic. 

Our approach to SEO is all about understanding your business first. Who is your target audience? What is your target market? What search terms do you want to be found for? These and other critical questions need to be answered before any SEO program can be developed for your business.

Therefore, a key part of our tried and tested Search Engine Optimisation strategy involves making sure that we identify the most effective keywords and phrases that your target audience will use when searching online for the products and services that you offer. Unlike PPC campaigns that allow you to target a broad range of keywords, it is important to carefully select the keywords and phrases that you choose to have your site optimised around.

Our Search Engine Optimisation specialists will spend time with you to understand the answers to these questions and will then conduct detailed research to identify the most relevant, appropriate and valuable keywords for your business. We need to discover which keywords will deliver the most effective search results in terms of quality, increased website traffic volume and returns. Comprehensive monthly reporting will measure the effectiveness of your Search Engine Optimisation campaign by measuring the increased visitor traffic to the website amongst other key indicators.

A cost-effective Internet Marketing Strategy for the long term...to deliver increased visitor traffic to your website.

As more and more businesses realise the benefits to be gained from successful search engine marketing campaigns, the competition to be found online is becoming ever more intense. This means that the costs of using paid search marketing programs (also called pay per click) is inevitably increasing and over a long period of time these costs can become very significant indeed.

However over time a well constructed SEO campaign will pull traffic to your website for far less than the costs of maintaining a PayPerClick campaign. In addition an SEO program should deliver much greater traffic volumes than PPC because, as research tells us, people trust the natural (organic) search returns more than they do the sponsored links.

It's not just about getting more website traffic...

As your Search Engine Optimisation program takes effect and your site moves up the Search Engine ranking returns, you will see a dramatic increase in visitors to your site. That is great - of course - but once you have a visitor on your site you need to make sure that they take some positive actions while they are there. This may be placing an order if you are an e-commerce site or signing up for a newsletter or requesting a brochure or a sales call back. Whatever it is you want them to do - we can help to make them do it! This is possible because we take a wider view and focus on more than just delivering great SEO. To find out more or to book a free consultation with no obligations please click can SEO benefit my business?