Search Engine Optimisation Marketing Consultant
Based in Swindon
Up to £25k For an exceptional candidate.
Purpose of the Role
The Search Marketing Specialist will be responsible for analysing, reviewing client websites and for researching keywords and setting the strategic direction of individual client’s accounts. In addition for making changes to clients’ websites to ensure that they are correctly optimised for search engines, both in the organic listings and paid search listings.
The consultant will monitor and manage all Internet Marketing campaigns including social media marketing. The successful candidate will work closely with our account managers, web designers & developers and our usability team to achieve the best possible internet solutions for our clients.
Responsibilities
- Carry out keyword research and make recommendations based on the results.
- Attend meetings with clients.
- Write articles and content based on selected keywords.
- Recommend and manage social media platforms as part of the search marketing strategy for clients.
- Work with web developers, designers and usability team members to deliver a considered and well executed internet solution.
- Use CMS systems to update text, keywords, descriptions and titles.
- Provide instructions for site optimisation through articulate communication written and conference.
- Analyse and make recommendations on PPC campaigns to get the best possible results for the client.
- Maintain detailed knowledge of Search Marketing best practise; in particular SEO, PPC and Social Media marketing.
- Deliver measurable results from SEO & PPC campaigns.
Key Values & Skills
- Analytical thinker
- Effective communicator
- Problem solver
- Multi tasker
- Excellent Writer
- Passion for Online Marketing
Experience, Knowledge & Qualifications
Essential: A good understanding of SEO and PPC and an enthusiastic user of Social Media with an awareness of how all these elements can be used effectively to create a successful Search Marketing strategy.
Essential: Excellent written English skills.
Essential: A consuming interest in Search Marketing
Essential: Excellent communication skills to present ideas clearly and effectively to the rest of the digital marketing team and to clients.
Desirable: Commercial awareness of how Search and Social Media Marketing will contribute to profitably expanding and developing our clients’ businesses.
Desirable: Experience with HTML and CSS
Desirable: A good sense of humour
Results and Accountabilities
This section describes the results that are to be achieved, the work that this role is accountable for and the standards by which the results are evaluated:
1. SEO Results; achieve the required ranking (SERPs) positions within the allocated period of time for that project.
a. Measure: Each project will be recorded with details of objectives and results.
b. Evaluation: Review quarterly by project.
2. PPC Results; achieve the specified Conversions (and other relevant KPIs) per project.
a. Measure: Each project will be recorded with details of objectives and results.
b. Evaluation: Review quarterly by project.
Other Comments
Our view is that this role will suit someone who has had initial experience of Search Marketing and who now wishes to become a search marketing specialist with the opportunity to progress into a team leader/management role.
We will also consider candidates – perhaps new graduates who have excellent writing and communication skills and who are avid social media users with some knowledge of Search Marketing (SEO in particular).
We will certainly also consider individuals with the right skills who only wish to work part time; perhaps people returning to work after a career break, or those who prefer portfolio working.
How to Apply
Please simply
call our recruitment 'hot line' number 01793 680 864 and follow the brief instructions. We would like you to tell us in less than a minute why you feel you would be suitable for this role.
We will then contact you with our feedback. Every call will be replied to.