Social Media Marketing - Replacing Broadcast Messages with Conversations

In broad terms old style marketing was fundamentally based on broadcast messages, tightly crafted and controlled from the centre. The dramatic take up of social media primarily driven by Facebook, YouTube, Twitter, LinkedIn has challenged old style approaches to marketing. The explosive growth in the use of smart phones and other mobile devices mean that it is now easier than ever to engage in social media based interactions and this is only going to accelerate the fundamental shift in the way that businesses, organisations and brands promote their marketing messages.

There is no going back, the world has fundamentally changed and businesses must adapt and embrace these changes or be increasingly left behind by their competitors.

At Digital Trading Creative we offer our clients the ability to create and deliver a comprehensive Social Media Marketing strategy.

When we work with clients requiring this service we focus on the following key areas:

Setting the Strategy

We will work with you to set your key business objectives around which the Social Media strategy will be developed. Agreeing these SMART objectives will determine which Social Media platforms will be important to your business. It will also focus on what are the key messages that need to be delivered via these platforms and to which key audiences.

The strategy will also drive the creation of sufficient, appropriate new content suitable to support the messages and able to be consumed effectively in the various social media spaces – e.g. videos, apps, tools, images.

Our strategy work will also set up the most effective content distribution programs and critically we will integrate processes for managing the reactions that your social media strategy will generate. Be aware even with best planning and preparation some reactions to your messages may well be negative and not responding effectively to negative or positive reactions could be very damaging.

Integral to any Social Media strategy is effective monitoring and management of the impact of the strategy. We include monitoring and management processes as part of our Social Media program. The impact of Social Media marketing is not always easy to measure but it is critical to the success of any campaign and to your on-going brand development and reputation.


If you would like to know more please call us on 01793 680866 or complete our enquiry form.